Salespeople are up for a big challenge because an increasing number of customers don’t rely on them anymore to understand their products.
In many ways, the sales person is being edited out of the picture because in today’s online world, people can get most of the information they need by themselves.
A great deal of the sales process has now been automated and in many industries salespeople have been reduced to ‘client take-on’ activities only. This means there is less added value and therefore less money to be made for the former sales stars…
The world may have changed but people haven’t.
We all still cherish relationships with others, even if they are virtual. The amazing success of social networking sites confirms that this as an indisputable fact.
Salespeople who can efficiently attract and manage a large number of personal relationships are probably going to be fine but those who make strong and emotional connections with large amounts of people will be indispensable!
…and by the way, many of these connections will not be in person!