Did you see ‘Inception’? It’s that film by Christopher Nolan in which Leonardo di Caprio’ character plants ideas into other people’s minds while they are dreaming.
That movie blew me away! I lost count of how many times I’ve seen it, but I just can’t get enough of it. I think it might be my all-time favorite.
It literally stuck an idea into my head (pun totally intended) that changed everything about how I see business communication. Something just clicked in my mind. I had a big ‘aha moment’ and I was left with a clarity that I never had before about how we should be talking to our clients.
In the film, this idea of planting ideas in people’s head seems far-fetched, but when you think about it enough, you realize that it is not much more than a dramatization of something that is actually quite easy to do.
The problem is that most of us are stuck in an old paradigm. We are still mostly conditioned to the old way marketing was done: you create a product and then you put in front of people so often that they wind up succumbing to it. That is a costly and quite muscular way of getting your message out. It’s like drilling your message into people’s heads. It’s a game of force where the biggest marketing budgets win.
But there is a more subtle and elegant way of planting your message into people’s minds. It’s when your message becomes like a virus. Once it gets into your system, it is there to stay. This is when a message becomes an idea that is seamlessly adopted as your own. An idea that you will even defend and protect.
It turns out that there is an easy way to create this kind of inception….it’s called storytelling.
Think about this: When you read a good book or find yourself binge-watching a TV show, there is a good reason why you get so addicted to the story. This happens because before a plot unfolds on the page or the screen, it plays itself out in your head first!
Great storytellers understand this. They give you just enough information so you can fill in the blanks. They leave it up to you to connect the dots and as you construct possible outcomes, you adopt the story as your own.
Can you see how powerful this could be for your business?