What is your virtual reality strategy?

What is your virtual reality strategy?

When I ask this question in the financial services sector, people often look at me with a confused frown on their face...

Maybe it's because they are mostly trying to figure out AI and Big data, which are also important! 

But the VR strategy question is probably one of the most strategic questions you can ask yourself right now.

Why?

First of all, it’s NOT about the goggles...

What it IS about is your place in a world without screens, websites, phone apps and social media.

It will be all about earning the privilege to be the augmented layer on someone's worldview - quite literally that is! 

It's about being there, all in, on demand, all the time...

It may also turn out to be binary: either you're valuable enough to become part of someone's augmented world or you'll be blocked from view… 

So if you thought marketing was tough now, this is only a warm up!

So again, what is your virtual reality strategy? How will you earn that privilege of literally becoming a part of someone's worldview?