Even though we get asked a lot about what we do, it still catches most of us off guard because we never actually invested the time and effort to work on our elevator pitch.
How often do you feel like a deer in the headlights as you try to sort out what angle of your story would work best?
But don't worry, you are not alone. Our job descriptions are getting stranger by the day. Many occupations are still trying to settle into some category.
Are you in tech or is it more about marketing? Or maybe both? Is your media role about news or are you really an online marketer? Are you a consultant or a coach? Is there even a difference these days?
I guess you know what I mean, right.
It comes as no surprise that so many people start to explain what they do by saying something like “...well, um, let’s see…” or “..well it’s kind of complicated…”
The problem is that if you are on the receiving end of that kind of answer, the moment you hear those words, you will want to get out of the conversation as fast as you can.
When you stumble over your pitch like that, it will reflect poorly on you. It will give others a first impression that you are either not confident or interested in what you do.
You may just fall back on your job title without any further explanation. In a way, that is what job titles are for but reverting to them to get your introduction out of the way might also sabotage the potential for a dynamic conversation by delegating further any dialogue to your conversation partner.
It is also possible that you are WAY too enthusiastic about spreading your message, leaving people with the regret of having struck up a conversation with you in the first place.
I used to be that guy. Every time I got asked about my work I’d always wind up talking too much because I was never really sure where to start. I’d feel under some sort of pressure to share as much information as possible. It still makes me cringe when I think of all those times when I managed to talk myself out of a business opportunity, even before it presented itself.
These are all behaviours that come as a result of not being prepared to deliver a clear and useful message. It results in irreparable damage because you never get a second chance to make that first impression.
Those first few seconds are what will make or break a business relationship so it matters to make them count!
But then, one day, at an event, something happened. I wound up on the receiving end of one of those long and winding pitches. As I was trying to find a polite way out of that conversation, I suddenly realised that this was pretty much what I must have sounded and looked like to others. This was also the moment I decided that I needed to do something about it!
As I set out to find the fix I was looking for, I started to discover the secrets of storytelling. This is something I always felt a fascination for. I learned how great storytellers get people’s ongoing attention by applying proven structures and formulas to keep us spellbound.
So I started to put these insights to work and it transformed the way I went about presenting myself and my business. I suddenly felt like I always knew exactly what to say. As I practised what I had learned, I started to notice that people were connecting more with what I was saying and adopting my message.
My elevator pitches suddenly became engaged dialogues in which I was answering other people’s questions about what I could do for them. More often than not, it was up to me to find ways out of conversations rather than the other way around.
I created a simple method which I'd like to share with you with this 20-minute guide.
It's a practical manual that will show you how to apply a simple storytelling formula to make a powerful pitch that leaves an amazing first impression and a bigger impact on the people you meet.
Most importantly, it will help you start meaningful dialogues that can easily become ongoing relationships.
Get your free copy by clicking here or on the cover. It will take you straight to the guide, no email opt-in required.
Thanks for your time and I hope you enjoy the 20-minute guide!
Business Story Strategist