Do you speak Body?

The thing is that we all do. In fact it is the oldest language we know and we all get ‘shipped’ with it when we are born.

As far as we know, the human species as we know it has been around for around 200,000 years (but I believe there have been recent discoveries that date us much further back).

Scientific opinions seem to converge around the assumption that humans only developed the faculty of language a 100,000 years ago, so that means that we spent more time communicating with our bodies than with words or drawn images.

However, very few people consciously understand body language. Even less people actually ‘speak’ it.

When we are with people, our operating system runs the body language program seamlessly. Our limbic brain is continuously processing non verbal information. The lizard that lives inside us – also know as intuition – is always miles ahead of our ‘neo-cortex’ – the part that is more commonly known as our ‘rational’ self – when it comes to knowing what is going on.

I deliberately put ‘rational’ in quotes because I find the human quest to pursue rationality as comical as Don Quijote’s attempt to conquer windmills.

Don’t believe me? Just looking at the stock market will give you all the evidence you need. And because this is a discussion topic that often gets me into way too much trouble, that’s all I’m going to say about it (for now).

However what is quite new is our ability to communicate with each other without being physically together.  We forget how unbelievable this would have been only 4 or 5 generations ago. Today we take this for granted to the point that we communicate with more people through a communication device than we do in person!

In other words, you could think that this way of communication we take for granted today is actually very alien to that lizard inside of us. Right?

Not exactly, because the sound of people’s voices also belongs to the realm of body language. And just like we can learn the rich vocabulary of the body, the same is true for the way we use our voice!

Want to learn how?

In this letter I am featuring Vanessa Van Edwards, I am an enormous fan of all the work she does to help us better understand the world of non-verbal communication. In fact, she even teaches us how to actively master these skills. The article I wanted to share with you here will probably blow your mind a bit because she shares 10 amazing little  phone strategies that are really worth picking up…

Click here to read the article


Enjoy it – but keep it a secret, ok?


What happens when you treat consumers like cattle?

Believe it or not but they seem to like it! It looks like shoppers enjoy getting ‘managed’ and ‘processed’ into waiting lines!

Personally I avoid ‘Christmas Shopping’ as much as I can. I don’t consider myself to be overly spiritual in the traditional sense but I would really welcome Christmas as a non-commercial celebration of peace on earth with the people you love, without all the stupid presents.

But I get it – our world order needs mass consumption. But this is not really what I wanted to talk about here.

Rather, I felt compelled to shine a light on how we hack into the human belongingness instinct to trigger consumption. We are going to take a peek at what I believe to be a more sinister technique from the marketing playbook of demand generation.

Someone famous – I just can’t remember who – once said something like: “Provide humans with the freedom to be as original as they want to be and all they will do is copy each other

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Any retailer, restaurant or night club owner understands that customers lining up out in the cold is as good as it gets for business. This is obviously nothing new.

But what I am increasingly seeing is that these queues are ‘engineered’. When you sneak in early to avoid the credit card wielding masses, you will see the goons with uniforms and their velvet ropes eagerly anticipating another day of imposed authority. They set up before the crowds arrive. They build these lines on purpose!

The days before Christmas were always busy on the Brussels high street, but I always kind of took pride in the fact that we weren’t the kind of people that would line up in the cold and rain… until now.

I first saw this dirty little trick of queue building in Paris earlier this year. The typical setup is where a guy in a uniform handles a red velvet rope to authorise people in and out of a shop. And just as our famous anonymous friend pointed out, the innocent bypassing consumer sees all those people standing in line and simply can’t resist going  into ‘monkey see monkey do’ mode.

What’s new about the Brussels approach is that they have now added fences to process the crowd more efficiently. I guess it also must have something to do with limiting the possibilities of people stepping out of line in the event that they suddenly develop a mind of their own.

But all in all, from what I can see, people actually seem to enjoy being treated like cattle for the pleasure shopping…

I’m very curious about what’s to come next. This is a space to watch…

Happy Christmas shopping :-/