Work With Baldwin

It's noisy and crowded out there!

Your only competitive advantage in this crazy distractive new world is your ability to build and maintain ongoing relationships with the people you want to do business with.

To connect with these people, you will need to make it easy for them to discover you.

My job is to help you position yourself so you can tell the stories that will earn the ongoing attention and business of your audience. Here's how I work:


audienceToday, everyone is in 'show business'. To get people's ongoing attention, you need to extract the version of you story that inspires and offers value.

I believe that great marketing is very much like what they do in the entertainment business and that is why I have spent much time on better understanding its dynamics of story telling that keeps people coming back for more.

I have developed a process that  extracts the version of your story that resonates with the right audience.


content formulaI apply a content production methodology that ensures that your content earns you authority. It is based on 3 main fundamentals:

USEFUL - Always add value with you content. It is not about you but about your audience

GENUINE - This is what makes you stand out from the competition. This is about who you are and why you do what you do. This is the part that makes the human connection.

CONSUMABLE - The right format, channels, clarity, quality, simplicity. It's about producing content that your audience looks forward to, understands and shares.


analyticsAs your content attracts more people to join your community, you need to convert this attention into business.

I help design and install systems that give you the visibility and the insights to focus on the right business prospects and influencers.

This involves making sense out of data on and beyond your website and developing mechanisms to manage large communities of individual relationships.

There is a lot more to all this, but I thought I'd give a short overview of how I work.

I specialise in helping business in the knowledge industry communicate what are often complex ideas, products, services in a more intuitive way. The kind of businesses I work with typically operate in the financial, legal or events industries.

If you would like to discuss this in more detail, please feel free to get in touch with me. That's what I am here for.

To see my work, browse around this website, it contains examples of the work I do.

If you'd like to keep in touch, sign up to my Business Development Insider Letter. Every now and then I share insights and useful information about the above.

Thanks for visiting my site and I look forward to keeping in touch!

A Few Posts

Nilofer Merchant

Creating value in the social era with Nilofer Merchant

I had the opportunity to speak with Nilofer Merchant at the Fund Forum International in Monaco. Nilofer is the kind of person the investment management industry needs to pay attention to because the sector's 'left-brained' culture is distancing it from the everyday customer. Nilofer's ideas … Continue Reading

earn the attention

How to earn the attention of your audience

Amid all the hype around social media, I thought it would be useful to post an online version of the content marketing presentation I have recently been giving to the investment industry. Your marketing department could hire all the tech geeks in the world but unless you have something … Continue Reading

Audience Troll

A simple way to deal with negative comments

  One of the top excuses that people use not to communicate online is their fear of negative comments in public... But let's take this topic off-line and bring up an analog version of the same problem: Imagine you are giving a presentation to a large audience. During the Q&A … Continue Reading


Why use a CV when you have LinkedIn?

Are you still sending out CVs as an attachment? Well, you are not alone, there are millions of job applicants trying to find their way into inboxes every day, piling up on tall stacks of 'unwelcome' solicitations. I am not an obvious employer, but that doesn't mean I get a distracting batch of … Continue Reading