Hi, I'm Baldwin Berges,

I have been in the investment business for more than 25 years.

My entire career has always been about positioning ideas and investments so they can be understood and most importantly, make it easy for people to convince others about the ideas.

Over the years, I have developed the 'Clarity Blueprint’ to help you get the attention and the business of your clients in a distracting world...

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My job is to help you make your products, services, and ideas more intuitive.

My specialty is to turn complex value propositions into messages that your clients, colleagues, and stakeholders will listen to.

More specifically I have developed the CLARITY BLUEPRINT to help you:

  • Understand what is really going on in the hearts and minds of your ideal clients.

  • Make your message hard to ignore by the right audience.

  • Build a repeatable system to convert more opportunities into business during long sales cycles. 

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“Baldwin turned our thinking about our clients and how we best serve them completely upside down. It has enabled us to focus first and foremost on the inter-personal and human interactions rather than the tasks or services we offer them, thereby ensuring a more meaningful and genuine development of client relationships.”

Liesbet Peeters, Managing Partner, Volta Capital

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Below are a few recent examples of positioning projects that I put together.

These are real life case studies of putting the ‘Clarity Blueprint’ to work to create an intuitive message that sticks with the right audience.


Would you want to make your message hard to ignore?






“If you can't clearly communicate your value proposition, you are sending your prospects directly to your competitors!”


Discover a simple 6-step framework to turn the right prospects into clients and build a network of business-referring fans.

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“My message was inside me all along. I just needed help to understand it and get it out... I got clarity! The most valuable 2 hours I've invested in recent times. I was prepared to miss my flight. You can’t miss this training!”

David Hume - Founder of Seriously Connected

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 Keynote Speaking

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Make your event unforgettable

“People will forget what you said, they will forget what you do, but they will never forget how you made them feel!”

Maya Angelou

I regularly speak at events about how to make your message hard to ignore. My talks are an immersive experience into what it takes to make real human connections in an increasingly virtual world

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“Baldwin’s keynote presentation at our Fund Summit added so much value to event. It really got our audience thinking about all the opportunities that today’s technology offers to make stronger human connections. Even a year later, I have people coming up to me asking about it. A class act.”

Neil Wise, Head of Sales and Relationship Management, Investment Funds Services, Clearstream Banking

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