My job is to help you make your message hard to ignore!

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A great story makes all the difference!

Especially when it comes to raising capital, finding strategic partners, convincing others, or even for making sense of your own strategy.

Hi, I’m Baldwin Berges. Welcome to my site.

My specialty is to turn complex value propositions into messages that clients, colleagues, investors and stakeholders will listen to.

I learned my craft as a result of more than 25 years of successfully positioning the right investment opportunities for the right investors.

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“Baldwin turned our thinking about our clients and how we best serve them completely upside down. It has enabled us to focus first and foremost on the inter-personal and human interactions rather than the tasks or services we offer them, thereby ensuring a more meaningful and genuine development of client relationships.”

Liesbet Peeters, Managing Partner, Volta Capital

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Below are a few recent examples of positioning projects. These are real life case studies of creating intuitive messages that stick with the right audience.


Do you want to make your message hard to ignore?






Make your message hard to ignore!

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Discover a simple and powerful 5-step framework to position anything.

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“My message was inside me all along. I just needed help to understand it and get it out... I got clarity! The most valuable 2 hours I've invested in recent times. I was prepared to miss my flight. You can’t miss this training!”

David Hume - Founder of Seriously Connected

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 Keynote Speaking

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Make your event unforgettable

“People will forget what you said, they will forget what you do, but they will never forget how you made them feel!”

Maya Angelou

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“Baldwin’s keynote presentation at our Fund Summit added so much value to event. It really got our audience thinking about all the opportunities that today’s technology offers to make stronger human connections. Even a year later, I have people coming up to me asking about it. A class act.”

Neil Wise, Head of Sales and Relationship Management, Investment Funds Services, Clearstream Banking

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