Innovation only works when the benefits are easy to understand!
My job is to help you make your products, services, and ideas more intuitive.
My specialty is to turn complex value propositions into messages that your clients, colleagues, and stakeholders will listen to.
To achieve this, I've developed a simple but powerful framework that will help you always communicate with more clarity and to convert more opportunities into business.
I typically work with businesses with complex value propositions and long B2B sales cycles such as financial services, consulting, and the scientific industry.
More specifically I have developed a simple method that can help you:
- Understand what is really going on in the hearts and minds of your ideal clients.
- Make innovative and complex propositions easy to understand.
- Create business stories that your prospects, colleagues and stakeholders will listen to.
- Build a repeatable system to convert more opportunities into business during long sales cycles.