Business Development Strategist
Business Development Strategist
Make your message hard to ignore

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”

Maya Angelou


My job is to help you make your products, services, and ideas more intuitive.

My specialty is to turn complex value propositions into messages that your clients, colleagues, and stakeholders will listen to.

More specifically I have developed the CLARITY BLUEPRINT to help you:

  • Understand what is really going on in the hearts and minds of your ideal clients.

  • Make your message hard to ignore by the right audience.

  • Build a repeatable system to convert more opportunities into business during long sales cycles. 

“Baldwin turned our thinking about our clients and how we best serve them completely upside down. It has enabled us to focus first and foremost on the inter-personal and human interactions rather than the tasks or services we offer them, thereby ensuring a more meaningful and genuine development of client relationships.”

Liesbet Peeters, Managing Partner, Volta Capital

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Do you want to make your message hard to ignore?



Make your event unforgettable

I’m regularly asked to organise workshops at events, corporate gatherings and off-sites.

Would you like to create a valuable experience for your meetings?


“Baldwin’s keynote presentation at our Fund Summit added so much value to event. It really got our audience thinking about all the opportunities that today’s technology offers to make stronger human connections. Even a year later, I have people coming up to me asking about it. A class act.”

Neil Wise, Head of Sales and Relationship Management, Investment Funds Services, Clearstream Banking

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