Stories are the password to anyone's attention

What is that worth in today's crowded, noisy, and confusing world?

Despite all the distraction, people still take the time to watch films, TV shows and read books.

But why do stories work so well?

It's how we always shared information, especially before we could read or write.

We are instinctively 

Stories provide clarity

They are proven processes, thousands of years old and designed to help us make sense of things in a world that confuses us.