My name is Baldwin Berges.

I am an experienced Business Development Innovation Strategist with over 25 years of track record. 

My added value is to help you make your products, services, and ideas more intuitive and create and execute a business development strategy that works. 

My specialty is to turn complex value propositions into messages that your clients, colleagues, and stakeholders will listen to.

I mostly work with businesses with sophisticated value propositions and long sales cycles such as financial services, consulting, and the scientific industry.

More specifically I can help you:

  • Understand what is really going on in the hearts and minds of your target audience.
  • Make innovative and complex propositions easier understand.
  • Create business stories that your prospects, colleagues and stakeholders will listen to.
  • Build a repeatable system to convert more opportunities into business during long sales cycles.

For more than 25 years I have worked in the financial services industry, creating innovative solutions and developing strategic partnerships in 5 languages across Europe, the Americas, Africa and Asia.

In addition, I am a regular professional speaker. I am often asked to present about the future of business development in an increasingly digital and virtual world - a subject about which I have published both several books and papers.



I regularly speak about my topics of focus, here are a few short videos of my recent talks


Books and publications