Rocks International Case Study

Rocks International is an advisory boutique with a long standing expertise in the diamond industry. It helps investors navigate a traditionally opaque sector.

THE PROBLEM/CHALLENGE

Many investors want to invest in diamonds but feel uncomfortable with their lack of experience and experience in an opaque and secretive sector. They don’t really know who to trust.

THE SOLUTION

We addressed Rocks International’s main message towards the fears and uncertainties of investors by offering an 8-episode ‘tell it all’ video series titled ‘Everything you always wanted to know about diamonds but were afraid to ask”.